Summary Judgement

Summary Judgement

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Redux: DefenceTech Marketing Battle Royale
Are DefenceTech brands done with "Defence Dun"? Let's survey the combatants to find out.
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James Clark
Who Dares Wins
Why the brave brands win and how they do it.
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James Clark
The Imitation Trap
What marketing sameness reveals about the slow death of category value
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James Clark
Anduril vs Helsing: Marketing Head to Head
What does the tale of the tape tell us about the marketing potential of these (and other) defence tech brands?
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James Clark
Marketing for Mavericks
What Top Gun can teach us about marketing for Defence Tech
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James Clark
Thick and Thin
The failure of Apple's new "Crush" ad demonstrates at a bigger problem.
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James Clark
Edition 4 - "Money, Power, Wes Anderson"
Highlights: May 4-11, 2023
Summary Judgement
Summary Judgement
I'm a career marketer with a focus on brand and brand strategy. Read my thoughts about this craft and how it applies to the most interesting industries.
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Summary Judgement

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