Summary Judgement

Summary Judgement

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Why Woke Marketing Fails
Ignore the Culture Wars. Woke marketing fails because it fails at marketing fundamentals.
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James Clark
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Clark’s Law of Creative Marketing
We used to live in a world where execution was scarce and ideas were cheap. AI reverses that. When anyone can make something beautiful at zero cost, the…
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James Clark
Marketing from Zero to One: Deeptech Brand Marketing
How do you market a category you just invented? This is a challenge I spend a lot of time thinking about.
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James Clark
Redux: DefenceTech Marketing Battle Royale
Are DefenceTech brands done with "Defence Dun"? Let's survey the combatants to find out.
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James Clark
Who Dares Wins
Why the brave brands win and how they do it.
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James Clark
The Imitation Trap
What marketing sameness reveals about the slow death of category value
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James Clark
Anduril vs Helsing: Marketing Head to Head
What does the tale of the tape tell us about the marketing potential of these (and other) defence tech brands?
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James Clark
Summary Judgement
Summary Judgement
I'm a career marketer with a focus on brand and brand strategy. Read my thoughts about this craft and how it applies to the most interesting industries.
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Summary Judgement

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