Summary Judgement

Summary Judgement

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The Brand MVP
Innovations in AI mean that even the earliest stage startups can benefit from high-end brand strategy.
Nov 17 • 
James Clark
How to Create an Inspo Film for the Ages
Please founders, whatever you do, don't create another stock montage film.
Nov 3 • 
James Clark
Stop Watching the Scoreboard
It is possible to measure your brand, but you have to stop obsessing over your Dashboard.
Sep 29 • 
James Clark
The AI Landgrab
With its new ad for Claude, Anthropic just staked its claim in landrush for the AI market.
Sep 22 • 
James Clark
A Game of Inches
Why everything you think about brand is probably wrong
Sep 8 • 
James Clark
It’s Time to Buzz the Tower
Announcing Maverick and Goose. A brand strategy consultancy for Deeptech, Dual-use and Defence startups.
Sep 1 • 
James Clark
Standing by...
No post this week... preparing for something big on September 1
Aug 25 • 
James Clark
Everybody Lies
They lie to you. But mostly they lie to themselves.
Aug 18 • 
James Clark
Summary Judgement
Summary Judgement
I'm a career marketer with a focus on brand and brand strategy. Read my thoughts about this craft and how it applies to the most interesting industries.
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Summary Judgement

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